How Our Facebook Ads Helped a Coaching Institute 10x Their Leads in Just 60 Days

Why Coaching Institutes Need Facebook Ads

In today’s digital age, coaching institutes can no longer rely only on word-of-mouth or posters. With students spending hours on social media, Facebook Ads have become one of the most powerful ways to generate student inquiries and grow enrollments.

In this case study, we’ll show you how YDigital Nexus helped a Delhi-based coaching institute increase their leads by 10x in just 60 days using a smart, ROI-focused Facebook Ads strategy.

 

About the Client

Our client is a well-known coaching institute in South Delhi, offering courses for SSC, Banking, CUET, and other government exams. Despite having a strong team of teachers and quality content, they faced:

Low lead flow (barely 25–30 inquiries/month)

High cost per lead (₹250+)

Weak engagement on social media

Outdated creatives and no retargeting strategy

 

Our Objective

Generate more student inquiries using Facebook and Instagram Ads while reducing CPL (Cost per Lead).

 

The Strategy We Used

1. Clear Campaign Objective

We used Meta Ads Manager and set up separate campaigns for:

Lead Generation Ads

WhatsApp Message Ads (direct chat with counsellors)

2. Laser-Focused Targeting

Interests: Government jobs, competitive exams, SSC, Banking, etc.

Age Group: 17–27

Location: South Delhi + nearby regions

Custom Audience: People who visited website or interacted on Instagram

Lookalikes: Based on high-converting leads

3. High-Converting Creatives

Short videos with “Toppers Speak” testimonials

Carousel ads showcasing course highlights

Creatives using bold colors, short headlines, and strong CTA buttons like “Join Free Demo” or “Book Your Seat”

All mobile-optimized

4. A/B Testing

We tested:

Headlines: “Join Delhi’s Top SSC Coaching” vs “Book Your Free Demo Class Today”

CTA buttons: WhatsApp vs Lead Form

Static image vs Video creatives

5. Retargeting Funnel

We ran special ads for:

Users who clicked but didn’t register

Past students and website visitors

Ads with limited-time offers and student success stories

 

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Results After 60 Days

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Client Testimonial

“YDigital Nexus completely transformed our online marketing. Students started reaching out directly on WhatsApp, and admissions just shot up. Best decision we made!”
— Founder, Education Point Coaching Institute

 

Key Takeaways from This Case Study

Facebook Ads are highly effective for education businesses—when done right

WhatsApp-based lead generation works especially well for coaching centers

A/B testing and retargeting are essential for lowering costs and increasing conversions

Video + carousel ads = high engagement + trust

 

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Want Similar Results for Your Coaching Institute?

Let YDigital Nexus help you generate more inquiries, boost admissions, and dominate your niche with expert ad strategies.

Call us: +91 95404 42107
Website: www.ydigitalnexus.com
Email: info@ydigitalnexus.com
Instagram: @ydigital_nexus