How YDigital Nexus Reduced Facebook Lead Cost by 82% for a Real Estate Client – [Case Study]

In the competitive real estate world, every rupee spent on ads matters. If you’re a real estate business struggling with high cost per lead (CPL) on Facebook and Instagram, this case study will change how you see digital marketing.

At YDigital Nexus, we help businesses like yours generate more leads — while spending less. This is the story of how we reduced a real estate client’s Facebook CPL from ₹450.05 to just ₹79.64 — and increased their leads by over 3.5X.

📉 The Real Estate Advertising Problem

Our client — a growing real estate developer in Delhi NCR — approached us with a big challenge:

• Cost per lead (CPL) was ₹450+

• Poor-quality leads that didn’t convert

• No clear funnel or retargeting strategy

• Wasted ad spend, little ROI

They needed a partner who could bring real results, fast.

🧠 YDigital Nexus Strategy: Smart, Scalable & ROI-Focused

Here’s how we completely transformed their lead generation campaign using our expertise in Facebook & Instagram Ads:

✅ 1. Precision Audience Targeting

We created custom and lookalike audiences based on real buyer behavior, location targeting, income levels, and interests in property investment.

✅ 2. High-Converting Creatives

We redesigned their ad creatives using Canva Pro visuals with strong real estate hooks like:
🔹 “Book a Site Visit”
🔹 “Download Project Brochure”
🔹 “Own a Dream Home Starting ₹40 Lakhs”

✅ 3. Optimized Funnels

We built a simplified lead form that removed unnecessary fields and improved the form submission rate.

✅ 4. Retargeting & A/B Testing

We launched retargeting ads for warm users and ran A/B tests on:

• Creatives

• Ad Copies

• CTA Buttons

 

Metric	Before	After
Cost Per Lead	₹450.05	₹79.64
Lead Volume	Low	3.5X More
Conversions	0	2 Site Visits, 1 Property Sold
ROI	Negative	Highly Profitable

“I wasted a lot of money before working with YDigital Nexus. Now, I get daily leads and finally closed my first property through online ads.”
— Client Testimonial

🔍 Why This Matters (Especially for Real Estate Businesses)

The real estate industry in India is growing, but if you’re not using paid ads the right way, you’re just burning your budget. With YDigital Nexus, we ensure every ad rupee works for you — not against you.

✅ Lower CPL
✅ Qualified Leads
✅ Better Conversions
✅ Strategic Growth

📈 Real Estate Facebook Ads Can Work — If Done Right

Whether you’re a property builder, broker, or consultant — don’t let high lead costs stop you.

YDigital Nexus specializes in:

• Facebook & Instagram Ads

• Real Estate Funnel Building

• Lead Generation & Retargeting

• Creative Design & Performance Tracking 

🚀 Ready to Grow Your Real Estate Business?

Let’s bring you better leads at lower cost — just like we did for this client.

📞 Call Now: +91 95404 42107
🌐 Visit: www.ydigitalnexus.com
📩 Email: info@ydigitalnexus.com

“Let your ads work smarter — not harder.”
— YDigital Nexus